Discover the 85 Most Important Things You’ll Discover In The Toast & Jam Lab

Module One: "Get Up Offa Dat Thing" - Getting Your Business Off The Ground.

  • How to set yourself apart from the idiots who think DJing success is about sick transitions and phat drops-- and discover how to make a name for yourself in the industry
  • Prime “adulting” skills to grow and scale your business up wherever you are in the process
  • Want to attract awesome clients who know your worth and are happy to pay? I’ll show you how
  • How to recruit a rock-solid, loyal team you can count on
  • How to build a business that practically runs itself (and the tools you’ll need to make it happen)
  • The biggest reason you could be getting in your own way, keeping the business from taking off (and how to fix it)
  • Work with what you got: Pinpoint your target audience based on your community -- and the all-important question your parents have been asking you since high school
  • The one essential question you have to ask about your potential target audience (This is the very first thing you must do to build a successful business)
  • A great DJ goes way beyond just playing awesome music… find out the skills you need to go from great to LEGEN —wait for it— DARY
  • The boring (but necessary) financial essentials you need to know before starting your business
  • What an EIN is and why you absolutely need one (if you’re operating your biz with envelopes of cash and stacks of receipts sitting on your bedside table, this is vital to watch!)
  • The difference between being “incorporated” and self-employed and why it matters
  • The 4 non-negotiables you must have as a business owner
  • Ready to start building your brand? There’s one question you need to ask yourself before you can start.
  • The best way to make your business stand out from the crowd before you even start talking to clients
  • What you need to craft a business identity that vibes, grooves, shines and most importantly, catches the attention of your target audience
  • Why trying to be a “one-stop shop” can kill your business
  • How to highlight your value as a DJ and finally get paid what you’re worth
  • 3 must-haves for branding that slays
  • The secret to avoiding common website fails that could be costing you clients
  • Make your company’s personality pop, lock and drop beyond the internet
  • What makes a business successful (besides making bank)
  • How to outline an on-point business plan to get your company going and growing
  • The biggest weakness every new business owner has (and how to get rid of it)
  • The people you should be hiring to get your business running like a well-oiled machine
  • The 2 LIFE-CHANGING business tools that will save you time and money
  • The absolute biggest mistake rookie business owners make with their income
  • What the hell is a P&L anyways? I’ll explain exactly what it is and why you’ll need one
  • The best thing you can do to boost your biz
  • Why you need a payroll service (even if you’re the only employee)
  • Where to get the hottest jams—you know, without breaking the law...
  • The difference between employees and subcontractors and how to choose the best option for you
  • 3 questions to ask yourself to determine whether you have employees or subcontractors (and yes, it matters)

Module Two: "Where Have You Been All My Life?" - How to Identify Your Target Audience, Set Prices, and Close Sales

  • Stop throwing everything at the wall to see what sticks— I’ll help you find out who your ideal demographic is and how to get their attention
  • Why you should steer clear of hiring “one-trick ponies” or specialized DJs
  • You know the weird song that never seems to fit anywhere? I’ll show you how to sneak it in seamlessly—keeping the client happy and the party going
  • What rates you should be charging
  • The 5 attributes of a kicka**
  • There are good DJs and there are great DJs—I’ll show you the top 5 things every great DJ must do (besides playing a great set)
  • The #1 investment you need to make in your business
  • Gain the confidence that will have dream clients lining up to hire you
  • Have wedding shows in your area? I’ll show you how to tell which ones are worth your time to attend
  • If you can’t find a decent wedding show around you, there’s a simple solution...
  • How to network your butt off and build a reputation that speaks for itself
  • The easiest way to get a steady stream of quality clients
  • How far out from an event you should be booked (and why it matters)
  • 5 ways you can earn a spot on a preferred vendors list
  • The single most important thing you should do before you leave an event
  • The right way to ask your clients leave some sweet reviews (without sounding desperate)
  • The biggest mistake DJs make with marketing
  • How to make the most out of your social media without having to micromanage
  • The 2 most important marketing tools you have (and how to use them to grow your business)
  • What you can do to stay fresh in your clients’ minds after the event
  • 2 proven ways to structure your sales process
  • The step-by-step process I use to transform leads into clients
  • The best way to manage dropped holds and DJ availability
  • If your leads keep going cold, here’s how to reevaluate and find where you’re going wrong in the sales process
  • A full walk-through of our go-to CRM software for managing leads, billing and invoicing

Module Three: "Baby You're a Firework" - Leave Your Mark, Expand Your Footprint, and Create a Buzz

  • 3 Essential rules of DJ etiquette to bring the party and make a professional impression
  • How to plan for the worst (a.k.a., “DJ to the rescue”)
  • The full DJ checklist make sure you avoid technical difficulties
  • The very first thing you should do after you set up at an event
  • If you only do one thing the day after the event, make sure it’s this...
  • The best way to manage complaints (and avoid receiving bad reviews)
  • How to utilize your event as social media gold
  • Protocol for posting pictures from an event and the #1 thing you must do before you publish them
  • How to use your email list to the best advantage
  • The single most essential thing you can do to ensure repeated future success
  • How to keep your team inspired and motivated

Module Four: "Feelin' Good as Hell" - Running a Well-Oiled Machine, Scaling for Growth, and Planning for the Future

  • 3 ways to tell that you’re ready to scale your business
  • How you can build a sustainable and rewarding business (without being overwhelmed)
  • 2 proven ways to find your “purple unicorns” (the quality DJs you want representing your business)
  • 3 key traits your ideal DJ should have
  • How to free up your time so can work on your business, not for your business
  • The #1 one thing you can do to make sure your business runs efficiently
  • What you need to easily streamline your process
  • How to start building a venue database that you will use for years to come
  • 4 basic company policies you need to make sure you have
  • How to build a LIFE-SAVING backup plan for when sh*t hits the fan
  • The simple system I use to guarantee a positive cash flow at all times
  • How to create a strong cancellation policy that will keep you moving forward and minimize losses (plus weed out shady clients)
  • The best way to structure client deposits and payments to make sure you are covered -- no matter what
  • How to handle pesky clients who try to negotiate your contract
  • 3 reasons why having a physical office space can be a game-changer
  • How to guarantee your DJs are happy, loyal and work hard for your business

3317 W. FULLERTON, CHICAGO, IL 60647 | (773) 687-8833